SMART STRAINS

The idea that you need a daily live bacteria supplement to support your ‘general’ gut health sounds good, but it’s outdated. Just like you wouldn’t take an iron supplement to treat a vitamin D deficiency, why would you treat your gut with a generic supplement that doesn’t address your needs?

Frustrated by the gap between the latest science and the options actually available, Dr Megan Rossi (PhD, RD, APD) developed SMART STRAINS to revolutionise how people use live bacteria supplements. The right strain, at the right time, in the right way, and only when you need it.

Every formulation uses strains backed by international health bodies. The aim is to bring some credibility and clarity back to a category that has lost both.

Meet the family

SMART STRAINS is made up of four clinically proven live bacteria formulations: for antibiotics and travel, for the immune system, for the vaginal microbiome and women’s health, and for little tummies. Each one offers targeted support, one strain at a time, matched to what you actually need.

SMART STRAINS is now available online and in all major retailers, including Tesco, Sainsbury’s, Boots, Holland & Barrett, Ocado and Amazon. It has also launched in the UAE.

Most people don’t need a daily supplement at all. These are for the specific situations where the evidence says a targeted strain helps.

Megan holds a PhD in gut health and is a research fellow and registered dietitian. She is not a medical doctor.

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